Meat Menu

Dunn&Co. set out to prove Smokey Bones’s new brand promise – “Meat Is What We Do” – in a way that had never been done before. So we crafted The Meat Menu, a first-of-its-kind edible menu, printed on jerky, featuring three exclusive dishes. This extra meaty 360-degree campaign proved that “Meat Is What We Do” isn’t just a tagline – it’s a guarantee.