First Steps Start Here
The pressure of making a big financial decision can keep you from even standing close to the starting line. Grow Financial makes financial decisions simple, allowing life’s big moments to be set into motion. This 360 campaign utilized a butterfly effect logic to showcase that Grow is your first step for wherever you’re going next.
Life Less Scary 2.0
Millennials can dread managing their finances so much, it can feel downright scary. Using monsters as visual representations of financial anxieties, we showed what it really means to live a Life Less Scary. This second installment of the campaign championed organic and paid social videos, a can’t-miss trolley car, and a 3D monster sculpture looming over one of Tampa’s busiest shopping centers.
Art Direction/Concept Partner: Mitchell Goodrich
Creative Director: Max Dempster, Stephanie Morrison, Tor Lemhag
First Steps Shot By: Caravan
LLS Shot By: Dylan Melcher
Post Production: Josh Adams
Made at Dunn&Co.
AWARDS
ADDYS / Local, Gold & Silver (First Steps)
ADDYS / Regional, Silver (First Steps)
ADDYS / Local, Judge’s Choice (LLS)
ADDYS / Regional, Silver (LLS)
OBIE Shortlist (LLS)