First Steps Start Here
The pressure of making a big financial decision can keep you from even standing close to the starting line. Grow Financial makes financial decisions simple, allowing life’s big moments to be set into motion. This 360 campaign showcases that Grow is always here to be your first step in wherever you’re going next.
An unfolding campaign. More to come.
Life Less Scary 2.0
Millennials can dread managing their finances so much, it can feel downright scary. Using monsters as visual representations of financial anxieties, we showed what it really means to live a Life Less Scary. This second installment of the campaign championed organic and paid social videos, a can’t-miss trolley car, and a 3D monster sculpture looming over one of Tampa’s busiest shopping centers.
TEAM
Art Direction: Mitchell Goodrich
First Steps Direction/Production: Caravan
LLS Direction: Dylan Melcher
AWARDS
ADDYS / Local, Gold & Silver (First Steps)
ADDYS / Regional, Silver (First Steps)
ADDYS / Local, Judge’s Choice (LLS)
ADDYS / Regional, Silver (LLS)
OBIE Shortlist (LLS)